Community – what does this mean…….

Community – what is it and why do we need it?

Well before we start, let’s look at Wikipedia and their definition of Community:-


community is a social unit of any size that shares common values, or that is situated in a given geographical area (e.g. a village or town). It is a group of people who are connected by durable relations that extend beyond immediate genealogical ties, and who mutually define that relationship as important to their social identity and practice. Although communities are usually small, “community” may also refer to large groups, such as national communitiesinternational communities, and virtual communities.

The word “community” derives from the Old French comuneté which comes from the Latin communitas (from Latin communis, things held in common).


A key point in the definition above for us is “Social” and how it is sharing common values through durable relations.

So, your company whether you know this or not already has TWO Community’s and what need to happen now, is to make sure they truly are working for you.

Over the next few pages, we will take you through the key components you need to have in place starting with:-

  • Chief Customer First Officer
  • Community Management
  • Brand Advocates / Brand Ambassadors
  • Internal Community
  • External Community

So, when we take you through the layout and structure, the outline may be brief but to discover more on this in detail, we are can help you plan and implement this key component that you need in your company.


Let’s get this going by starting with the Chief Customer First Officer


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