Community Management – is this key?
The simple answer is a HUGE YES!!
Community Management is the key way of making sure that you are totally engaging with three Key Components that you must have in place:-
- Brand advocates / Brand Ambassadors
- Internal Community
- External Community
Having these three components are showing that your company is totally engaging, listening and implementing what is said by both your Clients and Audience. But how is this done?
The answer is your Community Managers and yes we said Managers!
In the beginning you may only need one but as your company grows you will need to start implementing Managers across various channels. These various channels will incorporate the likes of:-
Several years ago (back around 2012-2014), this all would have been called Social Media but with the evolution from marketing over to engaging with business practices, the essence of managing your Social Business needs to be handled by your dedicated Community Management teams.
The Community Manager will be responsible for that channel and making sure the channel communicates all the positives and negatives through to the right teams within your company. These manager’s will be the public face of what is happening and making sure comments/messages being generated by your Brand Advocates/Brand Ambassadors, Internal Community and External Community are shared, promoted, listened to and dealt with.
So, the next stage for you is to jump through to Brand Advocates / Brand Ambassadors here
but before you jump through to Brand Advocates / Brand Ambassadors, don’t forget this………
To learn more about Community Management, please complete the form below and let’s arrange to see how we can help you implement Community Management into your company…….
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