Internal Community – yes you have one already
But the key question – are you really using it?
What so many companies don’t realise is that they have a huge Internal Community who are providing Customer Service, Marketing and PR for you and they aren’t costing you any extra money! This community is working for you – in a way – 24/7!
“How? Why? Where?” we hear you ask and the answer is simple…..
Take for example, you go out tonight for a drink, a bite to eat or pop over to see family or friends, what happens when people ask you what you do?
Well you tell that person what you do and who you work for and this turns in to a brief or longer conversation. Thus, you are then starting to share your thoughts on your company with your audience.
Then, what happens if the person you are speaking says they have a problem, would like to hear more about the company or would be interested in working there – the simple answer is that you share information with them to help them get an answer, or you take their details and pass this on to the relevant department or person.
This two way exchange of information whilst you are out of work (and possibly sharing back internally) is all part of the Internal Community within your company sharing and sharing the company name, products and ethos.
Another way to look at it, is that if your company employs 200 people but only has 8 sales people, you have 192 employees who are promoting your company and thus, all 200 employees are your Internal Community who are communicating and help each other as well as helping your clients and audience.
So, the next stage for you is to jump through to External Community here
but before you jump through to External Community, don’t forget this………
To learn more about Internal Community, please complete the form below and let’s arrange to see how we can help you implement Internal Community into your company…….
To go back to the Communites Page – please click here