The Social Family – what is the family?

Over the last 15 plus years, we’ve seen the whole world change and many would say that the change hasn’t been huge because the way we live and behave is virtually the same – but whilst in theory you are right, you are actually wrong….


Let’s break this down by starting to look the two key words of The Social Family:-



The term social refers to a characteristic of living organisms as applied to populations of humans and other animals. It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.



In the context of human society, a family (from Latin: familia) is a group of people affiliated either by consanguinity (by recognized birth), affinity(by marriage or any other relationship like siblings families etc..), or co-residence (as implied by the etymology of the English word “family”[1]) or shared consumption (see nurture kinship), or some combination of these. Members of the immediate family includes spouses, parents, brothers, sisters, sons and/or daughters. Members of the extended family may include grandparents, aunts, uncles, cousins, nephews, nieces, and/or siblings-in-law. Sometimes these are also considered members of the immediate family, depending on an individual’s specific relationship.

In most societies, the family is the principal institution for the socialization of children. As the basic unit for raising children, anthropologists generally classify most family organization as matrifocal (a mother and her children); conjugal (a husband, his wife, and children, also called the nuclear family); avuncular (for example, a grandparent, a brother, his sister, and her children); or extended (parents and children co-reside with other members of one parent’s family). Sexual relations among the members are regulated by rules concerning incest such as the incest taboo.

The word “family” can be used metaphorically to create more inclusive categories such as community, nationhood, global village and humanism.

The field of genealogy aims to trace family lineages through history.

Family is also an important economic unit studied in family economics.


Note – the above two definitions come from Wikipedia which is the free online encyclopedia



So, we here at The Social Piggy felt the need to actually explain what Social has embraced, means to us all and has become.


We trust that the following pages will give you our insights to how Social is the key hub of our society and the following spokes of:-


Social Business

Social Collaboration

Social Community

Social Employee

Social Employer

Social Engagement

Social Engineering

Social Enterprise

Social Inclusion

Social Marketing

Social Power

Social Relationship

Social Responsibility


each in some way, are part of your daily work or private life, whether you realise it or not. Plus, how, as a business you need to be embracing the world of The Social Family


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